Just A School Bus? We've Got Bigger Plans for Buggy!

When we launched Buggy in 2019, we quickly realized that we had an opportunity to “elevate” the school bus. In a city like Miami, where there is heavy traffic almost everywhere, kids can easily spend an hour (or more) on the van. In light of this, we see a clear opportunity to provide entertainment and enrichment on the van. Instead of having this be “dead time” we can offer things like Spanish lessons, magic shows, or even modified yoga for the kids. 


Basically, we see the future of Buggy as being an interactive experience, particularly for the younger kids. This is a great way to maximize their time on the van and keep fighting on the van at bay. We’ve already polled groups of our parents of pre-school aged children and nearly all of them are onboard with this idea. They are willing to spend up to 40% more of Buggy services that offer enrichment, which is telling. 

While the younger kids benefit most from entertainment on the van, we can also make improvements for our older Buggy riders. This could includes upgrades to the van such as desks (like what the airplanes provide) and on-board ipads for convenient online searches. We already have WiFi on the van, which is an important amenity. We’re also looking into adding bathrooms on the Buggy for our kids on very long rides. 

There are so many directions we can go in to enhance the Buggy experience. As we scale to different neighborhoods and organize more routes with kids of similar age ranges, we can offer more tailored activities to these groups. We also plan, eventually, to offer field trips and regular afterschool programming to our Buggy kids. Right now we may just be “a van service,” but with the community we are building there is so much opportunity to expand beyond that. 


Onwards,

The Buggy Team

---